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So you’ve decided that it’s time to sell and are wondering how to get your Knoxville home sold.  I’ve spent over 15 years perfecting the marketing plan to do just that.  The key to selling your Knoxville home quickly and for top dollar is EXPOSURE.  It takes getting your home in front of as many potential buyers, as well as the Knoxville real estate agents assisting those buyers.  I don’t like to toot my own horn, but I have a consistent track record of success.  Here is a breakdown of the plan I’ve created.

I FOCUS ON WHAT MATTERS TO BUYERS: THE INTERNET

More than 92% of all home buyers now use the Internet in their home-search process, so it is critical to that your home receives as much online visibility as possible. This is what I do BEST! I utilize local blogs, discussion forums, social media outlets (Facebook, Twitter, Google+, YouTube, LinkedIn, Instagram, Pinterest), search engine and social media advertising (Facebook, Google, Bing, Yahoo), as well as promoting your property listing on popular web sites, such as Realtor.com, Trulia, Zillow, Craigslist, 865RealEstate, DoorbellRealEstate.com and hundreds more.  I also create a single page website just for your home, optimized to capture the contact information of interested parties.

Enhanced Real Estate Listings on the Top Real Estate Websites

My marketing techniques allow your home to get priority placement on the major real estate portals like Zillow, Trulia, Realtor.com, and Redfin.  I am aware of techniques to use on these sites, that other agents just don’t know about, that will push your listing to the top of the searches.  We also have the ability to go in and customize the information on these sites to be sure your listing is portrayed in the best possible light.  Along with enhancing the listings, we get custom reporting showing us how many people are viewing your home on these sites.

PROFESSIONAL PHOTOGRAPHY & VIDEO

I want buyers to be “WOWed” when they first tour your home online — and when they tour it in person. My professional photography and videography make sure that your home looks it’s best on the internet.  My live video tour sets your home apart from the competition and allows for a more qualified buyer, as they have actually toured the house online prior to booking an in-person showing.  This makes their in-person visit more like a 2nd showing, assuring them that all the things they loved about your home in the video are the same in person.

A SOCIAL MEDIA STRATEGY FOR REAL ESTATE

A robust social media strategy is a key to any successful marketing plan in today’s technology heavy world, and that’s why I am building a large public presence with the world’s top sites like Google, Facebook, Twitter, LinkedIn, Instagram and YouTube.

For a social media campaign to be successful in real estate, an agent needs to have compelling content that people will watch and share with friends, friends of friends, and so on. That’s one of the primary reasons I work so hard at creating compelling real estate related content for my website and engaging listing videos for my clients. Compelling articles or a well produced property video are perfect for sharing, and have the potential of reaching tens of thousands of people who are not actively shopping for a home; but may know someone who is.

DRESS YOUR HOUSE FOR SUCCESS

You wouldn’t just throw on anything to take those expensive family pictures would you?  The same should hold true when you are trying to sell your home.  Pictures and video are key, and making your home look the best it possibly can is the goal.  We help you do that by giving you access, at no additional cost, to a private session with a home staging professional.  Following the detailed advice of our professional home stager can be like getting a makeover by a Hollywood stylist.  Their job is to know what buyers want to see, and to help you turn your home into that vision.  Usually they can do it with the items you already have in your home, so it costs you little or sometimes nothing, but you can gain a fast sale and higher selling price!

GET THE NEWS OUT EARLY

While you are implementing the suggestions of our staging professional, I will market your home as “Coming Soon” to local agents, neighbors, our database of home buyers and several other sources, BEFORE your home is officially listed in the Knoxville MLS. An email blast will be sent to Knoxville agents with a full video tour, notifying them of the property. My goal is to generate so much interest, that your home sells quickly and for top dollar. Once you are ready to officially list your home, your property will be featured in the Knoxville MLS system, viewed daily by thousands of Knoxville real estate agents and prospective buyers. Within 24 hours, your home will appear on hundreds of national and regional real estate websites.

CONSTANT COMMUNICATION

I believe that the key to any successful relationship is COMMUNICATION. I encourage honest, open conversations and make myself available to you seven days a week. I will keep you updated on a regular basis with feedback from potential buyers and agents, and continually provide you with updates on market trends and any new competition in your neighborhood. My team of professionals will always be available to take care of you.  They included dedicated staff that are in place to communicate with you regarding showings, contract timelines, and assist you with title work, inspections, and repairs.

To discuss my marketing plan, please call me, Troy Stavros at 865-999-0925 for an in-home consultation. If you would feel more comfortable with a phone consultation, that’s fine too – I’m flexible!

 

 

Troy Stavros with CornerStone Realty Associates realizes there are many choices when it comes to choosing who you’d like to work with when buying a home in Knoxville. Selecting an agent should be a very important first step in your home buying process. TRUST should be first and foremost, on both ends.  Meeting agents “online” can be a scary proposition and quite frankly, for us as well. Traditionally one would prefer a relationship that has already been formed. These days, that seems to be a bit old school, you want the best representation possible.

Often We Meet Online – Our Relationship Begins Here

Nearly 90% of home buyers begin their search online. We also have a very large influx of professionals moving in to our community that don’t have relationships formed. We hope to begin building trust with you right here on our website blog, as well as our Facebook Page and Twitter Feed.

First by being transparent with all information on the Knoxville real estate market, I hope you will trust me. That is my goal. If the market is in the tank, I’ll tell you. If the market is situated nicely, I’ll also report that. I don’t “skew” my numbers to make things rosy. I provide factual data and if you are a regular reader you know I am not afraid to share my opinions.

What You Can Expect From Me

My Values

Respect, honesty and transparency. I pride myself on my reputation and will jump through hoops to keep it that way.

It is my job to protect you, the consumer, against anything that could possibly go wrong. I will help guide you through the process and be there alongside you, each and every step of the way.

What I Will Do For You

I will watch your back! I will provide you with very important figures necessary to ensure you do not overpay for your next home by completing an in-depth market analysis of the neighborhood the home is in.

What I Expect From You

Respect, honesty, and fairness.

Already Have a Realtor®?

If you have a Realtor that you are happy with, please don’t call me. I respect my fellow Knoxville real estate agents and will NOT step on their toes. If you aren’t happy, I welcome your call and would love to show you just what DOES make me stand out amongst my peers.

Call me, Troy Stavros, today at 865-999-0925 so we can start the process of finding your dream home!