How To Get Your Knoxville Home Sold – The Marketing Plan

How To Get Your Knoxville Home Sold – The Marketing Plan
So you’ve decided that it’s time to sell and are wondering how to get your Knoxville home sold.  I’ve spent over 10 years perfecting the marketing plan to do just that.  The key to selling your Knoxville home quickly and for top dollar is exposure.  It takes getting your home in front of as many potential buyers, as well as the Knoxville real estate agents assisting those buyers.  I don’t like to toot my own horn, but I’ve been rather successful at doing just that.  Here is a breakdown of the plan that I utilize.


When selling your home, you need global exposure, in addition to the strong marketing expertise I deliver locally.  As an affiliate of Leading Real Estate Companies of the World®, I have the resources to market your property to the highest possible number of potential buyers.  My affiliation with LeadingRE allows me to expose your property on six continents.  When your home is posted on my website locally, it is immediately promoted on  Your home is also instantly connected to the websites of over 500 of our affiliated real estate firms.   Our leading local brand, along with our powerful national and global connections, allows me to provide you with unmatched resources.  Click the following link to see How Gables & Gates, REALTORS and Leading Real Estate Companies of the World Compare in the Real Estate Marketplace?


More than 92% of all home buyers now use the Internet in their home-search process, so it is critical to that your home receives as much online visibility as possible. This is what I do BEST! I utilize local blogs, discussion forums, social media outlets (Facebook, Twitter, Google+, YouTube, LinkedIn, Tumblr, Instagram, Pinterest), search engine and social media advertising (Facebook, Google, Bing, Yahoo), as well as promoting your property listing on popular web sites, such as, Trulia, Zillow, Craigslist, 865RealEstate, and hundreds more.  I also create a single page website just for your home, optimized to capture the contact information of interested parties.

Enhanced Real Estate Listings on the Top Real Estate Websites

My marketing techniques allow your home to get priority placement on the major real estate portals like Zillow, Trulia,, and Redfin.  I am aware of techniques to use on these sites, that other agents just don’t know about, that will push your listing to the top of the searches.  We also have the ability to go in and customize the information on these sites to be sure your listing is portrayed in the best possible light.  Along with enhancing the listings, we get custom reporting showing us how many people are viewing your home on these sites.


I want buyers to be “WOWed” when they first tour your home online — and when they tour it in person. My professional photography and videography make sure that your home looks its best on the internet.  My live video tour sets your home apart from the competition and allows for a more qualified buyer, as they have actually toured the house online prior to booking an in-person showing.  This makes their in-person visit more like a 2nd showing, assuring them that all the things they loved about your home in the video are the same in person. 


A robust social media strategy is a key to any successful marketing plan in today’s technology heavy world, and that’s why I am building a large public presence with the world’s top sites like Google, Facebook, Twitter, LinkedIn and YouTube.

For a social media campaign to be successful in real estate, an agent needs to have compelling content that people will watch and share with friends, friends of friends, and so on. That’s one of the primary reasons I work so hard at creating compelling real estate related content for my website and engaging listing videos for my clients. Compelling articles or a well produced property video are perfect for sharing, and have the potential of reaching tens of thousands of people who are not actively shopping for a home; but may know someone who is.


You wouldn’t just throw on anything to take those expensive family pictures would you?  The same should hold true when you are trying to sell your home.  Pictures and video are key, and making your home look the best it possibly can is the goal.  We help you do that by giving you access to a private session with a home staging professional.  Following the detailed advice of our professional home stager can be like getting a makeover by a Hollywood stylist.  Their job is to know what buyers want to see, and to help you turn your home into that vision.  Usually they can do it with the items you already have in your home, so it costs you nothing, but you can gain a fast sale and higher selling price!


While you are implementing the suggestions of our staging professional, I will market your home as “Coming Soon” to local agents, neighbors, our database of home buyers and several other sources, BEFORE your home is officially listed in the Knoxville MLS. An email blast will be sent to Knoxville agents with a full video tour, notifying them of the property. My goal is to generate so much interest, that your home sells quickly and for top dollar. Once you are ready to officially list your home, your property will be featured in the Knoxville MLS system, viewed daily by thousands of Knoxville real estate agents and prospective buyers. Within 24 hours, your home will appear on hundreds of national and regional real estate websites.


I believe that the key to any successful relationship is COMMUNICATION. I encourage honest, open conversations and make myself available to you seven days a week. I will keep you updated on a regular basis with feedback from potential buyers and agents, and continually provide you with updates on market trends and any new competition in your neighborhood. My team of professionals will always be available to take care of you.  They included dedicated staff that are in place to communicate with you regarding showings, contract timelines, and assist you with title work, inspections, and repairs.

To discuss my marketing plan, please call me, Troy Stavros at 865-236-1333 for an in-home consultation. If you would feel more comfortable with a phone consultation, that’s fine too – I’m flexible!